LONG-TERM STRATEGY WITH SHORT-TERM RESULTS
Growing an E-commerce business is difficult - your Brand is at risk the minute your launch your business.
We specialize in accelerating your business up the growth curve by being your on-demand digital experts.
We are your team of specialized digital marketing experts who work seamlessly as an extension of your in-house team
WHO WE WORK WITH
We help brands of all sizes solve their email marketing problems
With more than 20 clients in one of our Email Optimization Programs and five-hundred thousand dollars driven in returns, we are confident we can accelerate the growth of your business.
OUR PROVEN METHODOLOGIES
Our proven methodologies are tested, vetted and continuously improved
Detailed Audit Of The Business
First, we develop a detailed understanding of your existing ESO setup. We identify the existing and on-going activities & identify the touch points that will help drive account success.
Design & Content
leveraging our in-house designers & copy writers, we developed persona based content strategy. This strategy was tied into our two-way customer scoring model. Prior to the implementation of persona driven marketing plan - all of our client's customers were getting the same content. Using data analysis and our in-house market research we were able to segment the client's database and develop Nurture campaigns with High Value Content geared toward their persona qualification and level of interest.
Post Implementation Monitoring & Optimization
After we completed the flow setup, list segmentation and template development; we implemented A/B testing and with the goal of optimizing the open rate and click-through rate on HVC for our different personas. We also implemented weekly and monthly account reviews to ensure KPI's and campaign performance continued to track to plan.
Next, leveraging our clients business expertise and our digital marketing expertise we developed an account specific strategy
We went to work implementing and building error free flows and setups within our client's ESP account. Without good execution, all of the strategy and tactics will be for not
WHAT THEY ARE SAYING
RICKY H. CEO
Darren is a really great email marketer! He was able to successfully migrate our ESP from mailerLite to activeCampaign, his team built complex email flows, sent targeted campaigns and more!
The team at AB is very professional and very thorough. They helped me tremendously. The team provided a clear plan and they delivered results for our organization. We will be using them again!
NINA R., PROJECT MANAGER
The AB team assisted us with remaining agile with our cost structure yet laser-focused on accomplishing key objectives and development targets. AB's team is fast and reliable in conveying the plan and over delivering on the objective.